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CampPool – Social Network for Jewish Camps

Designed a niche community product with identity-driven features to connect campers and alumni.

Client: Backed by ex-Yahoo & Amazon execsGoal: Build camp alumni network
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CampPool
Social Network for Jewish Camps
communityproductmvp
Early Users
1k+
Engagement
+28%
Time to MVP
6 wks

The Challenge

Jewish summer camps lacked a cohesive digital hub. Alumni scattered across Facebook groups, emails, and WhatsApp.

Strategy

  • Nostalgia-first design: Features inspired by shared camp culture.
  • Engagement hooks: Events, memory walls, alumni milestones.
  • Community-first growth: Focus on alumni before scaling younger users.

Execution

  • Built MVP with profiles, events, group messaging.
  • Partnered with early camps for pilot.
  • Integrated alumni feedback.

Results

  • Early adoption across multiple camps.
  • Validated market demand for niche identity-driven platforms.

Key Takeaway

Niche social platforms succeed when they double down on identity + nostalgia.

My Role

Architected MVP and led product delivery alongside senior execs.

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