Rizzy – Viral Dating App Waitlist Growth

The Challenge

The dating app market is brutally competitive, with entrenched players like Tinder and Bumble dominating attention. Rizzy had no existing user base, no brand awareness, and a short two-week launch runway. The founders needed to achieve viral traction to stand out, with a concrete target of 10M views and 30K waitlist signups, entirely through organic strategies.

Strategy

• Content Engine: Designed a modular short-form video pipeline for TikTok/IG Reels, optimized for algorithmic virality.
• Storytelling: Leveraged suspense (blind date reveals), humor (relatable dating fails), and cultural memes to maximize shareability.
• Influencer Distribution: Partnered with micro-influencers for authentic reach.
• Conversion Funnel: Built a minimalist landing page with urgency triggers ('limited invites' + countdowns).
• Rapid Feedback Loops: Daily data-driven adjustments on hooks, CTAs, and visuals.

Execution

• Produced 50+ short-form videos across trending formats.
• Posted 4–6 videos/day, synced with platform peak times.
• A/B tested hooks, hashtags, captions, and landing page copy.
• Built a live analytics dashboard tracking views, engagement, conversions.

Results

• 10M+ organic views in 14 days.
• 30,000 waitlist signups with ~0.3% conversion rate.
• Achieved viral traction entirely without ads.
• Rizzy became a recognizable brand pre-launch.