webshack logo
webshack

Tanning App – Short-Form Growth Engine

Built a repeatable short-form video program and UGC flywheel to break into beauty/wellness organically.

Client: Lifestyle/Beauty appGoal: Drive attention in crowded wellness space
← back to portfoliostart your project
Rizzy – Viral Dating App Waitlist GrowthWebShack Internal – Scaling Consulting RevenueSlugAI – Sponsorship AcquisitionRoundRobin – AI-Powered Performance ReviewsCampPool – Social Network for Jewish CampsTanning App – Short-Form Growth EnginePieFi – AI-Powered Founder CommunityTigon Solutions – AI + Dynamic WebsitesHere For You – AI Therapy Platform1-800-Joe – AI Home Concierge
Tanning App
Short-Form Growth Engine
growthugctiktok
Monthly Views
40M+
Posts
100+
Ad Spend
$0

The Challenge

High acquisition costs + oversaturated ad market = low ROI. Needed viral content strategy to cut through.

Strategy

  • Short-form virality: Hijacked TikTok/IG trends.
  • UGC amplification: Encouraged challenges + user posts.
  • Rapid experimentation: Monitored algorithm signals daily.

Execution

  • Produced 100+ TikToks/Reels tied to trending sounds.
  • Optimized hooks to maximize completion.

Results

  • 40M+ monthly organic views.
  • Massive organic adoption without ads.

Key Takeaway

Attention is the most valuable currency; virality wins over ad spend.

My Role

Led viral content playbook, oversaw analytics + experimentation.

want results like this?

book a quick intro—no pressure, just ideas.

book a free consult