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SlugAI – Sponsorship Acquisition

Built a targeted outreach engine and sponsor-ready media kit to unlock new revenue channels.

Client: SlugAI (UCSC AI Club)Goal: Land sponsors to fund large-scale events
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SlugAI
Sponsorship Acquisition
marketingsalesautomation
Sponsors
5+
Outreach
200+
System
Built

The Challenge

As a student-run club, SlugAI lacked the credibility and bandwidth to compete with professional orgs in sponsorship acquisition. Manual cold emails rarely converted. They needed systems that could secure high-quality sponsors fast.

Strategy

  • Sponsor Mapping: Identified aligned sponsors (AI startups, VCs, recruiters).
  • Automated Outreach: Tiered cadences with personalized messaging.
  • Value Proposition: ROI for sponsors = direct student talent pipeline.
  • Conversion Toolkit: Sponsor decks, one-pagers, and pitch templates.

Execution

  • Reached 200+ companies with AI-personalized first lines.
  • Centralized tracking in Notion CRM.
  • Coordinated student team follow-ups.

Results

  • Closed sponsors: SlugAI, Series, Cal AI, Quittr, Interview Coder.
  • Built repeatable sponsor acquisition playbook.
  • Established credibility flywheel → easier future closes.

Key Takeaway

Sponsorship acquisition is a sales problem in disguise — and can be solved with automation.

My Role

Designed acquisition system, built decks, trained student leaders on pipeline ops.

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