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WebShack Internal – Scaling Consulting Revenue

Rebuilt positioning, pricing, and website funnels to increase qualified inbound and streamline sales.

Client: WebShackGoal: Build predictable consulting revenue at scale
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WebShack Internal
Scaling Consulting Revenue
brandingwebsitestrategy
MRR
5-fig
Manual Work
-80%
Reply Rate
35%+

The Challenge

WebShack was new in the consulting space, facing high competition in web/AI consulting, time constraints — manual prospecting limited capacity, and need for a repeatable lead engine that didn't depend on founder bandwidth.

Strategy

  • ICP Development: Defined SMB/startup targets with pain points around websites + growth.
  • Automated Multi-Channel Outreach: Email, LinkedIn, Twitter DMs.
  • AI Personalization: Automated first lines and contextual targeting.
  • Frictionless Conversion: Calendly scheduling, proposal templates, and fast contracting.
  • Metrics-Driven Optimization: Tracked reply rate, booking rate, deal velocity.

Execution

  • Built Notion CRM + Zapier automations for pipeline management.
  • Launched multi-touch campaigns with specific cadences.
  • A/B tested subject lines, timing, and CTA language.
  • Standardized proposals/contracts to reduce close time.

Results

  • Scaled to 5-figure MRR in <90 days.
  • 80% reduction in manual outreach.
  • 35%+ reply rates on campaigns.
  • Predictable, rolling sales pipeline achieved.

Key Takeaway

Systems > hustle. Automation + personalization create compounding growth.

My Role

Architected the acquisition engine: ICP, outreach campaigns, automation stack, proposal infrastructure.

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